The building I work in has one of those virtual concierge things in the lobby - basically it's a big touch screen with speakers, and the lost or bored can poke at it for information about the building and the neighborhood. But since we live in an age where even the spines of telephone books carry advertizing, if the screen isn't otherwise occupied, it plays ads. It must have been hocking the DVD for The Lord of the Rings, because as I shuffled through the doors this morning with a scone in one hand and a very large coffee in the other, I was greeted by the rousing opening bars of the soundtrack. It made coming in to work much more dramatic, and while I wasn't attacked by Nazgul on my way to the elevator, I did have to dodge that creepy guy from HR.